Mixing marketing & Sales to grow your B2B business post covid-19 (with Tyler Kemp)
Description
Join Andrei and our guest on today’s episode, Tyler Kemp, as they will be discussing effective strategies in meeting marketing and sales to grow your B2B business and sales, innovation in the sales technology space, and also about his FIRE formula that helped others scale their marketing.
Tyler Kemp is the CEO of LeadRoll.co, a cutting-edge outbound sales agency that replaces SDRs and guarantees high-ticket sales appointments at scale. He's a sales and marketing powerhouse that's built multiple 7-figure businesses and has helped hundreds of high-ticket sales organizations light up their sales calendar like a Christmas tree. Currently, he works with small businesses, Influencers, and sales/service professionals. He's been helping start-ups, small business and personal brands strategize scaling and growth during quarantine, and he's teaching clients to dominate their brands right now.
Connect with Tyler:
LeadRoll.co: https://www.leadroll.co/
Linkedin: https://www.linkedin.com/in/tjkemp
Connect with Andrei:
Marketiu: https://marketiu.com / https://marketiu.ro
Andrei on Linkedin https://www.linkedin.com/in/andreitiu/
Marketiu on Linkedin: https://www.linkedin.com/company/marketiu
Marketiu on Twitter: https://twitter.com/marketiuagency
Marketiu on Instagram: https://www.instagram.com/marketiuagency/
Email at hello@marketiu.ro
Listen to the episode on your favourite platform:
▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube
▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show
▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean
▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify
▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer
▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher
▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox
Episode transcript:
Andrei Tiu 0:04
Hello, everybody! This is Andrei, and you are on The Marketing Innovation Podcast Show. Today, our special guest is Tyler Kem, the CEO of LeadRoll.co, a cutting-edge outbound sales agency that replaces SDRs and guarantees high ticket sales appointments at scale. They will discuss effective strategies in meeting marketing and sales to grow your b2b business and sales and innovation in the sales technology space. Tyler is a pleasure to have you on the show. How are you? Let's roll!
Tyler Kemp 3:37
Andrei, thank you so much for having me. I think we're gonna have an action-packed podcast today, a lot of really good stuff to share. I'm pumped to dig into the current state of marketing to sales. If you're listening today, guys, you're probably affected by things like iOS 14, by changes in LinkedIn, their connect request, by Google's third party pixel changes or Facebook's retargeting limitations, all kinds of stuff going on right now, which makes this podcast episode important. Andrei, how would you prefer that we take this?
Andrei Tiu 4:22
I think that we can start by giving people a bit more context around you, around the agency: how it came about and what you guys are doing at the moment. And then we can dive into the strategies and things that we were briefly discussing before the show that I think many of our listeners will hear about some of this stuff for the first time, which makes it exciting. And then also the actionable things that our audience as well as you know, their peers could do in scaling up their sales, marketing activity, the alignment, and overall boost business.
Tyler Kemp 4:57
Yeah, get it to grow. I'll give you a quick background on me. If you haven't heard of me or you don't know, kind of the stuff that I've got my hands in. I cut my teeth in sales two decades ago, probably in demand for about 10 years. Started my first business in my early 20s, after some youthful entrepreneurial stuff, and didn't make any money. I had run this little business for like three years and no real money. We made money, we scaled, we did stuff, but we didn't make real money. Having said that, I learned a lot. Took these learnings and went into the mortgage sector residential mortgages. I worked with a single loan officer, and he was originating the loans I was bringing in the business, and I applied a lot of what I learned about scaling, systems, about the true sales process. Together, we were doing 120 million in loan volume annually, growing 20% year over year. I went on from there to teach, and train several (about 20) Top Producing teams that were doing somewhere between 50 and 100 million to get to the next Echelon. From there, I went to become on the Marketing Advisory Board of a $16 billion company before the age of 30. I was in my mid-20s, and I was on a $16 billion companies advisory board. After that, I left that to go into startup space worked with a company, get from 60 grand a month to 200 grand a month, in eight months for x growth radical, really fast. And then launched what is Leadroll. At Leadroll, we specialize in high ticket businesses, were a multi-million dollar organization, and I've built several seven and eight-figure business


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