Monetizing Your Expertise: Strategies for Licensing Intellectual Property with Janet Alexandersson
Description
#290 - How do you turn your unique methods and processes into licensed products? How do you even know if you have a process or product to license? Our guest today is Janet Alexandersson, a lawyer with two decades of experience, who is here to answer those very questions. Janet helps professionals add revenue streams through licensing by offering a unique combination of business advisory and legal services. She is celebrating 20 years as a lawyer and loves to chat about business opportunities, licensing, and negotiations.
Learn how you can identify and monetize proprietary knowledge within your operations—be it guides, checklists, or courses—to create new revenue streams. Janet offers practical examples and encourages you to recognize and capitalize on your unique assets.
We also delve into the promising world of licensing intellectual property to universities and other organizations. Janet explains the benefits of generating passive income, repurposing content for different markets, and the importance of aligning licensing strategies with your business goals. Understand the challenges of negotiating with larger entities and the patience required to close deals. Check out this special freebie exclusively for our listeners.
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United States
