More Than Just Another Revenue Stream: Why Crypto Trading Can Improve Banks’ Brand Image
Update: 2025-08-08
Description
Crypto has been on a victory march for the past one and half decades; however, this growing investor interest is just one of the factors that encourage ever more financial institutions to offer crypto assets trading. In fact, it’s about a strategic decision that helps reposition them not only towards clients but also on the labor market. We explored with Péter Kanti, Head of Business Consulting, Blockchain & Digital Assets at Dorsum what it takes to add crypto assets trading to the portfolio and to what extent the legislative framework incentivizes such activity.
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