DiscoverThe MessageMore than a media planner: creative grit and marathon mindsets
More than a media planner: creative grit and marathon mindsets

More than a media planner: creative grit and marathon mindsets

Update: 2025-09-18
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Emma Johnston-Wheeler chats with Lucus Dato, Supervisor, Communications Design at Initiative Media, about what drew him to media planning, and how he goes above and beyond in role.


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More than a media planner: creative grit and marathon mindsets

More than a media planner: creative grit and marathon mindsets