Morgan Stanley Highlights On Holding as Top Apparel Stock, Downgrades Under Armour By Investing.com
Update: 2025-10-30
Description
Morgan Stanley's latest research reveals a stark contrast between On Holding and Under Armour in the apparel sector. On Holding, the Swiss athletic footwear company, is Morgan Stanley's top pick, with a bullish Overweight rating and a price target of $122 per share. Despite recent earnings misses, analysts believe On Holding could reach $7-10 billion in revenue. In contrast, Under Armour is rated Underweight by Morgan Stanley, with analysts questioning its ability to hit the $5 billion revenue mark. Other companies like Abercrombie & Fitch, American Eagle Outfitters, and Gap also face varying prospects, making this a crucial time to watch these brands in the retail and athletics market.
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