Join us in this engaging podcast episode where Lukas Eddie from KLIM shares deep insights into the latest trends in motorcycle and outdoor gear. Dive into an in-depth discussion about the science behind waterproof breathable membranes, the effectiveness of social media in marketing, and the future direction of both the motorcycle industry and social media platforms.

Highlights of the episode include:

- An exploration of how temperature affects the performance of waterproof gear.
- A candid discussion on the impact of social media on our lives and its potential evolution.
- Insights into the development and marketing strategies that drive KLIM's product lines and customer engagement.
- An informative breakdown of CE slide ratings for motorcycle gear, revealing what these ratings really tell about the protection they offer.
- Predictions about the shifting trends in motorcycle types and gear, focusing on accessibility and functionality.

Whether you're a gear enthusiast, a social media marketer, or someone interested in the latest in tech and outdoor apparel, this conversation offers valuable perspectives and expert knowledge to help you understand the complexities of these industries.

✅ Please enjoy this amazing episode and hit that like and Sub button so you don't miss out on more content!

Chapters
0:00 Intro
1:30 Social Media
4:15 Moto Industry Social Media
10:30 Klim's Customer Groups
16:30 Sales Data and Socks
20:30 Waterproof Membranes
27:00 Cleaning and Reviving Gear
33:30 Certified Customers
35:00 CE Slide Ratings Explained
49:00 Gear R&D
54:00 Features and Zippers
59:00 Market Share
1:01:00 The Future of the Industry
1:10:00 Klim's Way Forward

✅ Link to the show on Spotify and Apple Podcasts is here: https://linktr.ee/motobeemer

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