DiscoverBanking Transformed with Jim MarousMove from Mass Marketing to Lifestyle Modeling
Move from Mass Marketing to Lifestyle Modeling

Move from Mass Marketing to Lifestyle Modeling

Update: 2025-07-08
Share

Description

The most critical challenge facing most retail financial institutions is how to accelerate organic growth and customer acquisition in an increasingly competitive and technology-driven landscape.


I’m joined on the Banking Transformed podcast by Sumeet Grover, Executive Vice President and Chief Strategic Growth & Digital Officer at Austin-based University Federal Credit Union.


Sumeet is a renowned thought leader in financial services, with nearly two decades of experience at Citibank, where he held leadership positions spanning marketing, digital transformation, client experience, and operations. Most recently, he served as EVP and Chief Digital & Marketing Officer at Alliant Credit Union, the largest digital credit union in the United States.


In today's conversation, we explore the most significant obstacles hindering sustainable growth, identify the most promising opportunities on the horizon, and discuss how AI is fundamentally transforming the growth model for retail financial institutions.



Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Move from Mass Marketing to Lifestyle Modeling

Move from Mass Marketing to Lifestyle Modeling

Evergreen Podcasts