Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility
Description
Is turning everyday vehicles into billboards the key to breaking through ad overload?
In this episode of Open For Business, we explore how VOOH Media is attempting to transform the advertising landscape by turning everyday vehicles into mobile billboards. Joining us is Rajvinder Rai Singh, Co-Founder and Managing Partner of VOOH Media, who shares his journey from digital marketing and e-commerce to leading VOOH’s charge in vehicle out-of-home advertising.
Rajvinder discusses the challenges and opportunities in this unique advertising space, how VOOH Media is differentiating itself from competitors, and how the company leverages data to try and deliver high ROI for brands. He also dives into the future of vehicle advertising and the growth strategies VOOH Media is implementing to drive success in a crowded market.
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