Mr Tickle: When Marketing Feels Like Harassment | Classics with Rachel Allen
Description
You know that pushy, over-familiar marketing that makes your skin crawl? There's a 1971 kids' book that perfectly captures why it feels so violating.
Rachel Allen joins me to discuss Roger Hargreaves' Mr. Tickle - a creature with impossibly long arms who bothers people without permission. We explore how his antics mirror shouty bropreneurs + LinkedIn messages that sound like dating attempts.
We dig into brand voice, being genuinely yourself versus copying loud marketers + why palm trees aren't actually native to LA.
Look for more classics episodes where we answer the business questions nobody's asking.
Books discussed in this episode:
Mr. Tickle - Roger Hargreaves
99% Invisible - Roman Mars
Rachel’s Website: boltfromthebluecopywriting.com
Rachel’s Instagram: instagram.com/boltfromthebluecopywriting
Rachel's Substack: boltfromtheblue.substack.com
Rachel’s email : hello at boltfromthebluecopywriting.com
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