In the debut episode of Executive Decisions, CNBC's Steve Sedgwick sits down with Ms. Jo Malone CBE, the visionary perfumer behind one of Britain’s most beloved lifestyle brands.

Jo shares the pivotal decisions that shaped her life—from a challenging childhood on a London council estate, where she helped raise her sister and managed the family’s finances, to launching her first business and selling it to Estée Lauder.

She opens up about being labeled “lazy and stupid” at school, surviving breast cancer and navigating the emotional complexities of building a second brand under a non-compete clause.

Now leading ventures like Jo Loves and Jo Vodka, Jo reflects on the power of resilience, the importance of purpose-driven decisions and the unwavering support of her husband and business partner, Gary.

This is a story of grit, grace and the belief that your best chapters are always ahead.

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