Muji | Why the Japanese Brand is on the Decline

Update: 2020-08-31

Description

If Marie Kondo was a company, she'd be Muji. The brand has built a cult-like following around the idea of simplicity but the very thing that people love about Muji is also causing its decline. Learn about Muji's origin story in this episode.

Brand Origins is hosted by Chris Garin

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Muji | Why the Japanese Brand is on the Decline

#box-pro-ellipsis-176163295951063{-webkit-line-clamp:2;}Muji | Why the Japanese Brand is on the Decline

Muji | Why the Japanese Brand is on the Decline

Chris Garin

Muji | Why the Japanese Brand is on the Decline