DiscoverFearless and Flawed: Women In ChargeMusic, Movement & Multicultural Magic: How Julia Horne Built a Business by Accident
Music, Movement & Multicultural Magic: How Julia Horne Built a Business by Accident

Music, Movement & Multicultural Magic: How Julia Horne Built a Business by Accident

Update: 2025-05-05
Share

Description

That’s the question Julia Horne found herself asking—14 years after turning a nursery sing-along into one of the most joyful, multicultural early years programs in London.



She wasn’t trying to become an entrepreneur. She was a singer, a mum, and a volunteer with a knack for connecting through music. But one forgotten playlist (hello ADHD), a car full of reggae and calypso CDs, and a very enthusiastic group of toddlers later… Juma’s Journeys was born.



Fast-forward over a decade, and Julia’s created something remarkable:



🦁 A signature character (Juma the Lion!)



🌍 A monthly travel-the-world class for kids aged 0–5



🎶 A curriculum that celebrates global music, sensory play, and imagination



📦 48+ multicultural lesson plans—with parents begging for more



But the real story? It’s what happens when a founder finally sees her idea for what it really is—not just a local class, but a movement. One with global legs.



In this Fearless and Flawed episode, we talk about:



🦁 Turning passion into a franchise model



🦁 Why kids’ classes are really about educating parents



🦁 Pricing, planning, and growing after you’ve already succeeded



🦁 How to show up, even when you don’t feel “business-minded”



🦁 The big vision: Juma boxes, Juma shows, and cultural experiences in every living room



Julia’s story is proof that you don’t need a pitch deck or an MBA to create something powerful—you need a spark, a map, and a parachute (literally… she has one).



Listen to the full episode in the comments—and bring your whole imagination with you.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Music, Movement & Multicultural Magic: How Julia Horne Built a Business by Accident

Music, Movement & Multicultural Magic: How Julia Horne Built a Business by Accident

Serena Reynolds & Sara Ferrer