Must Know Real Estate Social Media And AI Tips and Tricks
Description
Wondering how agents are using social media and AI to grow their business? Heston, a broker with Chinowith & Cohen, who's built his business by doing just that, will tell us how. If you’re serious about growing your business in today’s market, want to stand out online, work smarter, and close more deals, this video is for you. Don't miss it.
From strategy to execution, we break down the tools, platforms, and habits that can transform your real estate workflow. Whether you’re new to AI or fine-tuning your social branding, you’ll leave with actionable steps you can start today.
What You’ll Learn in This Episode:
✅ Why social media and AI went from “extras” to essentials in real estate.
✅ How to post consistently without burnout, what content wins, and which metrics matter.
✅ How to balance sales with being real—and the branding red flags Heston notices.
✅ Easy entry points agents can use now, plus advanced ways AI helps with follow-up, analysis, and client communication.
✅ Where social and AI are heading in the next 12–24 months and how agents can stay ahead.
✅ How to spend just half an hour a day on social and AI for maximum impact.
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Equipment Used
Behringer U-Phoria UMC202HD USB Audio Interface
Shure SM7B Cardioid Dynamic Vocal Microphone
Rode PSA1 Desk-mounted Broadcast Microphone Boom Arm
Pro Co EXM-20 Excellines Microphone Cable - 20 foot
Softboxes with E26 Socket, Photography Continuous Lighting Kit Photo Studio Equipment
United States
