When you think about it, navigating your life is a series of negotiations.

In the course of a day, you may try to influence:

• Your new puppy to use the restroom outside


• Your customer to buy your product


• Your kid to brush his teeth


• Your neighbor to vote for your candidate


• Your boss to support your project

How can you undertake these challenges with integrity, not force, and make all involved (especially the new puppy) feel like they got a win too?

Bob Burg, the successful author of such classic books at The Go-Givers and Endless Referrals, tackles this challenge in his latest, and he argues most important book to date,  Adversaries into Allies: Win People Over Without Manipulation or Coercion.

In the book, Bob lays out a way to approach negotiations and differences in business, and life, in a way that is mutually supportive and respectful.

In this conversation, Bob and I talk about how our national political discourse (and resulting actions) might look radically different if we took the time to focus on the motivation behind our beliefs, rather than name-calling.

We also talk about how to set personal boundaries without being rude, and handle negotiations in a win-win manner.

Bob says this is his most important book to date, and I agree. I hope that millions of people buy and read the book, resulting in a kinder, more effective and productive society.