My Biggest Marketing Mistake...
Description
Ever found yourself seduced by the allure of paid traffic, only to realize you've been neglecting organic growth? That's a trap I fell into during my 18-year journey building online businesses. After being fired from a sales director role in 2021, I reignited my entrepreneurial spirit and launched a coaching business from scratch. I share how starting with zero followers taught me invaluable lessons about leveraging direct messages to create genuine connections and turn apparent weaknesses into formidable strengths. These insights aren't just war stories; they're navigational beacons to help you avoid the same costly mistakes.
Picture this: a business running smoothly on a successful paid traffic engine, leading to a sense of complacency that nearly derailed my growth. Sound familiar? Shifting focus from new coaches to established business owners exposed my reliance on paid traffic and resulted in a revenue dip that was a wake-up call. By reflecting on past successes with organic growth through consistent YouTube content, I've learned the critical importance of balancing paid and organic strategies. This episode uncovers the nuanced strategies required to maintain momentum through business transitions, ensuring sustainable, long-term success.
Imagine creating content today that pays dividends months or even years down the line. That's the power of long-term marketing assets like podcasts and videos, which I've found can lead to surprising results long after their release. By prioritizing these over fleeting social media strategies, I'm aiming to break free from the relentless cycle of content creation. Join me as I share plans to expand our YouTube channel and podcast, focusing on content that truly engages and nurtures our audience over time. Plus, get an exclusive peek into my free million-dollar online business training, designed to unlock your business potential and set you on a path to remarkable growth.
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Watch my Million-Dollar Online Business training:
https://jasonmoss.com/growth
Success stories from business owners I've helped:
https://jasonmoss.com/testimonials
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https://www.youtube.com/@jasonmosscoach