The magazine's theme, "Ikigai", is a Japanese concept that encapsulates one's reason for being, a convergence of personal passions, beliefs, values and vocation. The excerpt highlights various aspects of creativity in South Africa, with a particular focus on the film industry and its diverse players, from directors and actors to producers and photographers. It explores the challenges and triumphs of the South African film industry, including its potential for international recognition, the representation of African stories and culture, and the importance of female directors in challenging traditional narratives