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My First 16: Creating a Supportive Builder Community with Plaid's Zach Perret

My First 16: Creating a Supportive Builder Community with Plaid's Zach Perret

Update: 2023-12-05

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In this episode, a16z partner Seema Amble talks with Zach Perret, the co-founder and CEO of Plaid, about how Plaid built a community in the early days to acquire customers, how they tracked “free radicals,” and how to orient your first customers around speed.

0 - 1:09 Intro

1:09 - 9:57 Plaid history

9:57 - 16:39 First customers

16:39 - 26:45 Pricing philosophy

26:45 - 29:27 Boring as a brand

29:27 - 33:01 Advice for founders/Outro

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My First 16: Creating a Supportive Builder Community with Plaid's Zach Perret

My First 16: Creating a Supportive Builder Community with Plaid's Zach Perret

Seema Amble