Sales–Product Tension, the Secret to Segment’s Success
Description
Sales wants more features. Product gets bogged down with one-off requests. Progress and growth grinds to a halt. It's a familiar story. How Segment turned the sales-product tension into a successful $3.2B acquisition, as told by the former CRO Joe Morrissey and former chief product development officer Tido Carriero.
[00:01:29 ] Joe's start as CRO
[00:03:40 ] The low point: annual planning
[00:07:59 ] Building a more focused product roadmap
[00:10:57 ] Why GTM feedback is essential to building great product
[00:13:04 ] Identifying value drivers in 48 hours
[00:19:11 ] How technical should sales be?
[00:20:44 ] How annual planning changed day-to-day operations
[00:22:57 ] Segment's Lighthouse program
[00:24:54 ] Reorging to deliver on new product priorities
[00:27:14 ] How engineering helped develop the product roadmap
[00:29:18 ] Leading a platform initiative
This conversation was recorded at ELC 2023. To read a transcript of this conversation, click here. For more about value-based selling and moving upmarket, check out Getting Ready to Move Upmarket and The Key to Selling in a Downturn.
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