DiscoverThe Andrew Faris PodcastMy New Brand Has 91% Gross Margin. Here's How (With Lara Guevara)
My New Brand Has 91% Gross Margin. Here's How (With Lara Guevara)

My New Brand Has 91% Gross Margin. Here's How (With Lara Guevara)

Update: 2025-08-08
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MOVE SUPPLY CHAIN

Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.


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What if your next supply chain decision could unlock 5–10 more points of margin—without sacrificing quality?In this episode, Andrew brings back Laura Guevara of Move Supply Chain to do a deep dive on exactly how they built a high-margin, custom-manufactured product (solid cologne) from scratch—with global sourcing, minimal MOQs, and airtight logistics.

You’ll hear how Laura’s team:

– Sourced over 80+ manufacturers across Asia, Europe, and the U.S.

– Landed beautiful, custom walnut & aluminum packaging at ~$5 per unit

– Navigated tariff risk, lead times, and sampling strategy

– Used Filipino talent for affordable, world-class execution

– Identified future margin unlocks, including raw material sourcing and toll manufacturing

If you’re scaling an eCommerce business, supply chain optimization isn’t optional. It’s your competitive advantage. This episode is a masterclass in how to build smart from day one—and where to look for your next big efficiency win.


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CHAPTER TITLES:

00:02:21 - Introducing Resolute

00:07:19 - Sales Funnel Process For Manufacturing

00:13:04 - Resolute Unit Economics Calculator

00:29:47 - Complications In Production

00:33:30 - Lara Discusses Various Supply Chain Locations

00:41:25 - Sourcing Raw Materials For Packaging & Product


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SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!


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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast


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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: podcast@ajfgrowth.com

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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My New Brand Has 91% Gross Margin. Here's How (With Lara Guevara)

My New Brand Has 91% Gross Margin. Here's How (With Lara Guevara)

Andrew Faris