DiscoverThe Startup Ideas PodcastMy reaction to MrBeast's LEAKED 36 page production document
My reaction to MrBeast's LEAKED 36 page production document

My reaction to MrBeast's LEAKED 36 page production document

Update: 2024-09-20
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My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document

Timestamps:
00:00 Intro
01:12 Initial Thoughts
02:38 Clarity of the Goal
03:27   YouTube is eating all media:
04:27 A, B, C player framework
05:15 How to go viral
08:21 Why isn’t MrBeast building the Y-Combinator of Creators? 
09:12   He defines his own language. ie: lull, reengagement 
11:26 Startup Idea 1: Audience and Engagement Insights Software for YT 
12:32 Obsession is a prerequisite 
13:13 Bias for Action
14:01 Grounds Himself
15:54 Constraint Fuels Creativity
17:39 Always have a Backup Day
18:54   Communication is key
19:37 Leverage Experts
21:55 "No does not mean no" can get toxic
22:43 Meritocracy 
23:27 His numbers are HUGE
28:02 Keep things simple
27:15 Work Life Balance Debate  
28:20   What is the goal of our “content”
29:37 Ads as Content
30:18 Does his culture scale 
31:12 His incentive structur  
32:28 Final thoughts

1) YouTube is eating all media:
• 99% of TV shows would flop on YouTube
• Platform-specific content is crucial
• MrBeast: "We are not Hollywood"

2) A-player mentality:
• Only hire obsessive, coachable people
• B-players can be trained, C-players must go
• "There's only room for A-players here"

3) Re-engagement strategy:
• Hook viewers at 3-minute mark
• Use spectacles that only MrBeast can do
• Example: Carl watching Josh in prison video

4)  Data-driven content:
• Creators are data scientists, not just entertainers
• 60M views = same as presidential debate
• Obsess over audience retention graphs

5) Constraints fuel creativity:
• Don't rely on big budgets
• Example: Year's supply of Doritos is more engaging than $20k cash
• "Creativity is the answer, not money"

6)  Communication is key:
• Define when to use in-person, email, or text
• No excuses, move on mentality
• "Late" isn't in MrBeast's dictionary

7) Consultants are cheat codes:
• Leverage expert knowledge
• Example: Call previous world record holder
• "Consultants are a gift from God"

8) Brand deal integration:
• Make ads part of the content
• Avoid boring, scripted brand mentions
• Goal: No viewer realizes it's an ad

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My reaction to MrBeast's LEAKED 36 page production document

My reaction to MrBeast's LEAKED 36 page production document

Greg Isenberg