NBA Expands to Europe: New League & Investments
Update: 2025-12-22
Description
NBA and FIBA to Launch New European Basketball League: The NBA is expanding its reach to Europe, partnering with FIBA to create a new professional mens basketball league. The league plans to start discussions with potential teams and owners in January, with JPMorgan and the Raine Group already meeting with interested parties. The NBA aims to invest in local leagues, coaches, players, and refs, and could host exhibition games in Europe. The European market is undervalued, with many EuroLeague teams losing money and gaps in major cities. This move mirrors the NBAs successful Basketball Africa League, and could lead to top-tier hoops action in Europe.
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