NBA Scores Big with NBCUniversal: Ad Deal Mania
Update: 2025-10-06
Description
NBA's back on NBC after a long hiatus, and advertisers are in a frenzy! American Express, State Farm, McDonald’s, and more are rushing to sponsor the new eleven-year deal, set to broadcast games across NBC and Peacock. Find out how this shake-up is shifting ad dollars from Warner Bros. Discovery and giving fans more ways to catch the action. With ad inventory almost sold out, discover which brands are taking center court and why live sports are still a slam dunk for networks and sponsors.
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