NBA Viewership Soars, Holiday Games Set Stage
Update: 2025-12-22
Description
The NBA is experiencing a record-breaking season with viewership surging by 89% in the U.S., reaching 87 million viewers across various platforms. The Christmas Day games are highly anticipated, featuring five matches on ABC and ESPN. The leagues star power and rivalries are driving this resurgence, with Tap to Watch digitally guiding fans to live games. The holiday games set the stage for an even more intense second half of the season.
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