NBCUniversal Scores Big with FIFA World Cup Ads
Update: 2025-12-09
Description
NBCUniversals Telemundo network is experiencing unprecedented success with advertising for the 2026 FIFA World Cup, selling 90% of its ad space six months in advance. This is a significant increase from the 2022 World Cup, with major brands like Anheuser-Busch, AT&T, Coca-Cola, McDonalds, and Toyota investing twice as much. The growing popularity of soccer in the US, combined with the tournaments domestic hosting and demand for live sports and Spanish-language content, has created a favorable environment for NBCUniversal. Telemundo will broadcast all 104 matches live, with 92 on Telemundo and 12 on Universo, and every match will be available to stream on Peacock and the Telemundo app. This early success underscores the economic power of Latino fans and the unique opportunity for advertisers to connect with a passionate audience during a once-in-a-lifetime event.
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