Naroop Jhooti’s journey began on music video sets before moving on to major campaigns with global brands which include Adidas and Puma.

From building a studio from the ground up, he is now co-founder of the content & strategy agency, Back The Brave. In 2014, he launched ‘The Singh Project’ with Amit Amin, a collection of 35 portraits celebrating the identity of British Sikh men - becoming a book called Turbans and Tales. Later, the project expanded as ‘The Sikh Project’ to include exhibitions in the US and portraits of both men and women.

Now, beyond his agency work, Naroop is using his storytelling to address men’s mental health through his platform The Dad Project, which shares powerful stories of men to open conversations and empower others. While he’s usually telling others’ stories, today we hear his.