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On this episode of LOL, Rachel has an inspirational conversation with Founder and CEO of The Boden Agency, Natalie Boden...A true JEFA in the advertising industry!

Latina-Owned Public Relations Powerhouse, BODEN Agency is launching an initiative to honor moms with the release of a new book titled “Sasha’s Big Question,” written by CEO and Founder Natalie Boden, in response to the question “Mom, why do you work?” which many moms are faced with during their motherhood and career journeys. With this initiative, BODEN Agency is inviting moms everywhere to share their stories using the hashtag #StepUpForMoms, of the moments in their lives where they were faced with this question, were challenged on their role as a working mom and how they embraced it. Available for purchase on BookBaby.com, 100% of the proceeds of the book will support mentorship non-profit Step Up, whose mission is to help girls define and achieve their unique visions of success through mentorship programs, focused support and inspiring connections, and as the organization celebrates its 25th anniversary.

ABOUT BODEN AGENCY

BODEN is an award-winning, independent, minority-owned Hispanic communications powerhouse on a mission: to build trust and make an impact for brands in the Hispanic market. BODEN’s work is powered by Escucha®, the company’s proprietary strategic planning process, which provides brands with the insights necessary to empower, inform and enhance the lives of today’s diverse U.S. Hispanic population. For more information, visit www.bodenagency.com.