In this episode, we delve into one of the first crucial lessons in business ownership: overcoming the urge to abandon ship when immediate results are elusive. Marketing and selling are continuous processes, and it's common to feel discouraged by slow initial outcomes. However, maintaining a positive outlook, refining your approach, and consistently creating compelling content are key to building a sustainable, independent, creative business.

We'll explore how feelings of discouragement manifest, such as self-doubt, frustration, and apathy, and discuss why it's essential to recognise these emotions as temporary.

You'll learn 10 practical strategies to cope with discouragement, ensuring you keep progressing despite setbacks. Whether you've felt discouraged before or fear it might hold you back, this episode provides valuable insights to keep you motivated and moving forward on your creative business journey.

Join us as we tackle the heart of an emotion that often causes turmoil for independent business owners and discover healthy ways to acknowledge and express discouragement, ensuring it doesn't derail your business ambitions.