In this episode of the Cherish and Conquer Podcast, host Jim Rembach welcomes Stacey Danheiser to discuss her journey and strategies for thriving in male-dominated industries. Stacey shares her experiences transitioning from corporate marketing to running her own consultancy, emphasizing the importance of understanding customer needs and leveraging data insights. She addresses common challenges faced by women in leadership roles, such as building confidence and overcoming imposter syndrome. Stacey also highlights the value of niching down and becoming an expert in a specific field to increase credibility and success. Throughout the conversation, she provides actionable tips for marketing professionals and female entrepreneurs, encouraging them to embrace continuous learning and maintain strong relationships with sales teams to achieve better marketing outcomes.