In this episode of A Moment For Moms, hosts Wendy Sparks and Daynia La-Force discuss the importance of athlete-led foundations with Kent Seton, CEO of Edward Charles Foundation. They explore how to start a foundation, the benefits of philanthropy for athletes, effective fundraising strategies, and the sustainability of these initiatives beyond an athlete's playing career. Kent emphasizes the need for professional guidance and the importance of staying relevant in the business world to ensure long-term success in charitable endeavors. In this engaging conversation, Kent, Wendy, and Daynia discuss the intricacies of building a foundation, emphasizing the importance of assembling a strong team, setting clear goals, and understanding the fundraising landscape. They explore the unique challenges faced by Canadian foundations and the significance of finding passion in philanthropic efforts. The discussion highlights the business aspect of foundations and the importance of branding for athletes, encouraging them to leverage their platforms for positive change.