DiscoverInsights@Questrom PodcastNavigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges
Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges

Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges

Update: 2025-02-20
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Unlock the secrets of internet privacy as we journey through the intricate world of digital cookies and their profound impact on our online lives. Featuring insights from Garrett Johnson and Tesary Lin of Boston UniversityQuestrom School of Business, we explore the evolution of privacy regulations and their influence on major browsers like Chrome. Discover how first-party and third-party cookies have transformed digital marketing, and learn about Google's innovative Privacy Sandbox initiative, which seeks to balance user privacy with the needs of advertisers and publishers.

We also shine a light on the controversial "dark patterns" in user interface design that can manipulate cookie consent rates, challenging the effectiveness of privacy regulations like the GDPR. Delve into the complexities of data protection with a focus on the Global Privacy Control and the potential for a unified U.S. federal privacy law. As we navigate the emerging landscape, we address the responsibilities of AI platforms and social media in safeguarding user data and managing content. This episode promises to equip you with a deeper understanding of the ongoing challenges and future implications in the realm of internet privacy.

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Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges

Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges

Boston University Questrom School of Business