Are you ready to transform your social media presence from lackluster to lively? Discover how to turn your business's social media channels into hubs of genuine engagement and authority. We promise you'll learn how to shift your perspective, seeing social media not just as an advertising platform but as a space for meaningful conversations. We delve into the power of sharing behind-the-scenes content, compelling anecdotes, and valuable information, all while maintaining a professional appearance. We'll guide you through the essentials of handling negative feedback with transparency and confidence, showing that even criticism can be an opportunity for growth.

Get ready to embrace social media criticism with newfound confidence. We'll teach you how to stand proud of your products or services, even when faced with detractors who may try to exploit your platform. Learn why it's crucial to stay true to your convictions and understand that not everyone will be a fan—and that's perfectly fine. We emphasize the importance of authenticity and consistency, treating online interactions as enjoyable, friendly engagements. Plus, we’ll highlight the pitfalls of trying to hide information online, using the Streisand effect as a cautionary tale. Tune in for this insightful discussion and walk away with actionable strategies to elevate your social media game.

I have been running a successful award winning niche manufacturing business here in the UK for the last 20 years, selling around the world. My Podcasts are created to give you an insight into some of the driving forces behind small business in the UK, with an aim to helping you on your business journey.

All opinions are my own. I do not offer financial advice, for that I suggest you consult a professional.