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Is trust really the missing ingredient in the recipe for successful business relationships, especially in the world of tech and AI? Join Ana Welch, Andrew Welch, Chris Huntingford, and William Dorrington as they unpack this provocative question and explore the intricate nature of trust within business interactions. Drawing from Stephen Covey's "The Speed of Trust," they promise to reshape your understanding of how trust—or the lack of it—impacts every deal and partnership. With a spotlight on the often fraught dynamics between Microsoft partners and their customers, they reveal why today's savvy business audience scrutinizes every word and motive more than ever before. Through consistent, transparent interactions, they can build the trust that is crucial for confidence in technological advancements.

Delve into the complexities of Microsoft's sales and partnership strategies and uncover the real reasons behind the tension in aligning interests with their partners. Contrast this with Salesforce's model, and you'll soon see why navigating these corporate giants can feel like a complex dance.  The discussion also offers a glimpse into the future of AI in business, stressing the importance of delivering true value rather than just technological upgrades. They reflect on personal experiences with tools like Copilot and Azure AI Studio, offering insights into how these innovations can be leveraged effectively. Whether it's managing large-scale AI projects or maintaining momentum in personal endeavours, this episode provides valuable insights to help you thrive in today's tech ecosystem.

In 2024, we celebrated seven years of the Microsoft Business Applications podcast. Now, we step into 2025 with a fresh new name. 

Welcome to the Microsoft Innovation podcast! Our new name reflects a broader vision, exploring the intersection of people, business, technology, and AI. 

90 Day Mentoring Challenge
Microsoft Business Applications Career Mentor for the Power Platform and Dynamics 365

Justin Welsh
Justin Welsh’s LinkedIn Operating System—the guide to finding your voice on LinkedIn.

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Thanks for listening 🚀 - Mark Smith