Navigating Vulnerability: What to Share and When
Description
At BossMom, we're normalizing the conversations that help you grow a business while raising a family.
In this episode, Dana breaks down the critical difference between sharing that builds your business and sharing that kills sales. She explores the concept of wounds versus scars—why sharing too soon can make customers back away, and how waiting for the lessons to crystallize creates content that converts. From her own experience with grief tanking her revenue to learning when vulnerability becomes a powerful teaching tool, Dana gives you the framework to know exactly what to share online and when to share it.
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What You'll Learn in This Episode:
✨ The relatability factor: what makes content connect versus what pushes people away
✨ Wounds vs. scars: the critical framework that determines if your vulnerability builds or tanks sales
✨ Why "monetizing your healing" sabotages your business (and what to do instead)
✨ The two questions to ask before sharing anything online
✨ How to know when shame has transformed into a lesson worth teaching
✨ Why your audience isn't the same as your inner circle (and why that matters)
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