Navigating market access: Launch strategies and health economic modelling for medical devices
Description
Discover how health economics can support successful Medical Device launch, proposition development, and market access
This episode offers an insightful journey into the world of medical device market access. Specialists from our health economics and market access teams explore the hidden challenges faced by medical devices companies when taking new innovations to healthcare leaders, communicating value and demonstrating evidence, and offer tips on leveraging health economics for a successful launch.
Juliet Wallace (Senior Partnerships Coordinator) delves deep with our expert panel into the pivotal role of health economic evaluation in supporting market access for medical devices. Juliet puts audience questions to Hannah Palin (Director, Local Market Access), Calum Jones (Associate Director, Health Economics), and Evelyne Priestman (Consultant, Health Economics).
See full details at: https://mtechaccess.co.uk/launch-strategies-health-economic-modelling-medical-devices/
This episode was originally broadcast live as webinar in February 2025.
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