Anthony McMahon, Technology Strategist, Public Speaker and founder of Target State Consulting, joins David and Rob for this episode. Anthony shares his insights on how technology can empower SMBs to innovate, streamline operations, and stay competitive in an ever-evolving landscape.

The discussion aims to demystify key technology concepts, such as the role of an enterprise architect, the differences between generative AI and machine learning, and the implications of adopting Industry 4.0 for New Zealand manufacturers. Anthony emphasises the importance of aligning technology investments with business goals, cautioning against jumping on trends without clearly understanding potential benefits and risks.

Key Takeaways:

Start with Problems, Not Solutions: Identify your business's
pain points before exploring how AI or other technologies can address them.

Invest Wisely: Consider engaging a business analyst to assess needs, prioritise challenges, and propose tailored solutions.

Understand Industry 4.0: It’s more than automation—it's about connectivity and smarter systems, but it’s not a silver bullet.

Avoid Technology for Technology's Sake: Effective technology adoption hinges on clear processes and a focus on business outcomes.

Be Curious and Seek Help: SMBs should explore real-world examples and collaborate with experts to make informed decisions.

The episode closes with practical advice for SMB leaders: Take time to define success before embarking on a technology journey and remember the value of curiosity and collaboration in navigating today’s fast-moving tech environment.

A must-listen for business owners looking to leverage technology to build smarter, more resilient operations.

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Rob Bull 

David Altena 

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