In this episode of the BritCham Vietnam podcast, host Ben explores the rapidly growing consumer market in Vietnam with guest Ryan Molloy, founder and CEO of Redfern Digital. Ryan shares insights into the initial move of Redfern Digital from Leeds, UK, to China and eventually to Vietnam, driven by the desire to expand across Asia and tap into emerging market opportunities. The discussion covers the appeal of Vietnam for business expansion, highlighting its high growth potential, similarities with China's legal and marketing environment, and unexplored retail opportunities. Despite challenges like product registration and negotiation delays, opportunities in FMCG, especially in beauty, nutritional health, and mother and baby categories, are ripe for exploration. With e-commerce and modern trade evolving rapidly, Ryan advises British brands to consider Vietnam's growing middle class and untapped market potential while being mindful of the competition and pricing strategies.

For more information about the Britcham Chamber of Commerce Vietnam please visit www.britchamvn.com