Navigating the Future, with Isaac Rogers
Update: 2024-09-12
Description
In this episode of Conversations In Depth, host Mike Carlon speaks with Isaac Rogers, President of Sago, about his unique journey from a tech startup in the early 2000s to a leader in the market research industry.
Isaac shares the challenges and opportunities he encountered along the way, including the industry's digital transformation and the impact of AI on qualitative research. He also offers insights into the importance of networking, the evolving nature of in-person research, and strategies to engage clients more effectively.
00:00 Introduction and Guest Welcome
00:32 Isaac Rogers' Journey into Market Research
05:49 The Evolution of Market Research
07:08 Impact of COVID-19 on Research Methods
09:00 Future Trends in Qualitative Research
13:38 Challenges for Independent Moderators
18:08 The Role of AI in Market Research
24:37 Advice for Aspiring Market Researchers
33:12 Sago's Innovations and Final Thoughts
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