In this episode of the Medical Sales Podcast, Samuel sits down with Steven King, president of a U.S. medtech company transforming medical education through cutting-edge virtual dissection tables. Steven shares how this groundbreaking technology is changing how anatomy is taught—replacing traditional cadavers with 3D, interactive digital models that bring the human body to life. He reveals the challenges of scaling in a market where most institutions still don't know the tech exists, how AI is shaping the next generation of simulation learning, and why funding and awareness remain key hurdles. From selling $100K medical education tools to leading international expansion, Steven breaks down what it takes to grow a startup, build customer trust, and bring innovation into classrooms and hospitals worldwide. The conversation closes with powerful lessons on empathy, listening, and genuine human connection—skills every medical sales professional needs to master.

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