Summary
In this episode, Sven Al Hamad and Emre Öget discuss the complexities and challenges of migrating from legacy digital experience platforms (DXPs) to modern solutions. They explore the reasons enterprises are moving away from outdated systems, the organizational mindset required for successful migration, and the importance of collaboration between IT and marketing teams. Emre shares insights on selecting the right partners and solutions, the key metrics for measuring success post-migration, and the future trends in digital experience platforms.

Takeaways

• Migration is not just a technical challenge but an organizational change.
• Asking the right questions can uncover potential pitfalls.
• The relationship between CCO and CTO is crucial for success.
• Agility in launching new features is a key benefit of migration.
• Total cost of ownership should be a primary consideration.
• Business continuity is essential during and after migration.
• Serverless architecture can significantly reduce cloud costs.
• Understanding customer needs is vital for successful migration.
• The mindset of the organization plays a critical role in migration success.
• Collaboration between IT and marketing teams is necessary for effective solutions.

Chapters

00:00 Introduction to Migration Challenges

02:46 Driving Forces Behind Migration

05:50 Legacy vs. Black Box Solutions

09:10 Organizational Challenges in Migration

11:53 Data Ownership and Security Concerns

14:56 The Role of IT and Marketing in Migration

17:57 Choosing the Right Modern Solution

20:50 Key Criteria for Solution Selection

24:14 Lessons Learned from Migrations

27:03 Success Metrics Post-Migration

29:58 Future Trends in Digital Experience Platforms