Earlier this year, I spoke with Paula Toledo about her whirlwind 15 minutes of fame. Toledo made music in the 2000s that never got too big, and then moved on with her life. The problem? Nobody on the internet could move on. Unbeknownst to Toledo, people online had accidentally stumbled upon her songs and had spent a decade trying to find her.

Catherine Sinow, a frequent contributor to this newsletter, first told me about the Paula Toledo saga while working on a different story about how Jessica Simpson released 500 versions of her song “A Public Affair”. Toledo was just the tip of the iceberg, though. This week Sinow brings another story about how people online have been searching and finding lost songs at a quicker rate than ever before.

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