Nerds, Fun Dip & Stranger Things: Exploring 80s Candy Culture with Jason Liebig
Description
Episode 129
What was your go-to candy in the 80s — and why do those flavors and wrappers still feel so nostalgic today?
In this episode, Beth sits down with Jason Liebig, one of the country’s top nostalgia experts and the self-described Indiana Jones of snacks. Jason is a brand historian, packaging archivist, and behind-the-scenes consultant for hit shows like Stranger Things, Mad Men, The Goldbergs, and more.
Together, they dig into the sweet, surprising world of 1980s candy — from iconic favorites like Nerds and Fun Dip to long-lost treats and the stories behind the wrappers.
In this episode, you’ll hear:
- How Jason went from Marvel Comics to building the largest candy-packaging archive in the U.S.
- Why the 1980s were a groundbreaking decade for candy innovation
- How real packaging helps make shows like Stranger Things feel so authentic
- The wild evolution of Fun Dip, Pixy Stix, Big League Chew, and more
- An incredible story about a rare Kit Kat wrapper that survived World War II
Whether you grew up in the 80s or just love a good pop culture deep dive, this episode is packed with nostalgic fun and fascinating behind-the-scenes details.
You ready? Let’s roam.
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