Netflix Acquires Avatar Creation Platform Ready Player Me, Signaling New Focus on TV Gaming and Personalized ExperiencesIn a significant move, Netflix has acquired Ready Player Me, an avatar creation platform based in Estonia, marking a shift towards games played on television. This acquisition will allow Netflix subscribers to create and use personalized avatars across different games, with the potential for avatars to follow users from one Netflix game to another. The financial details of the deal were not disclosed, but Ready Player Me had previously raised $72 million from investors like a16z and co-founders of Roblox and Twitch. The entire Ready Player Me team, consisting of about twenty people, will join Netflix. While no specific timeline has been set for the launch of these new avatar features, Netflix is investing in a more personalized gaming experience. Ready Player Mes independent services, including its online avatar creation tool PlayerZero, will close by January 31, 2026. This acquisition underscores Netflixs evolving gaming strategy, moving from mobile games to more interactive experiences on television, potentially transforming how subscribers engage with their favorite content.

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