Netflix Dives into Merchandise & Live Events
Update: 2025-11-18
Description
Netflix, the streaming giant, is diversifying its revenue streams with a foray into merchandise and live events. The company, known for its popular shows like Stranger Things and Bridgerton, has signed deals with Jazwares, Hasbro, and Mattel for toys and products. Netflix has also opened its first Netflix House in Philadelphia, offering immersive experiences and themed dining. The companys chief marketing officer, Marian Lee, emphasizes the importance of a strong intellectual property foundation for consumer products. This pivot into merchandising and gaming is a significant move for Netflix, not just for profit, but to keep fans engaged during long waits between new seasons or movies.
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