Neura Health, Elizabeth Burstein (CEO & Co-Founder): Lessons in Building and Funding
Description
Elizabeth (Liz) Burstein, CEO and Co-Founder of Neura Health, joins Kellogg MBA student Ashley Lemon to discuss how Neura is transforming neurological care + Liz's entrepreneurial experience and plan for continued success in an evolving digital health landscape.
Timestamps:
(00:36 ) Intro to Neura Health and Liz's founding journey
(4:51 ) Business model: membership and reimbursement
(7:25 ) Responding to customer feedback as a product-first team
(8:55 ) Value proposition for patients and plans
(11:46 ) Standing out amongst the "hype" in digital health VC
(14:24 ) Investor expectations for AI
(17:06 ) Fundraising and smart growth
(20:31 ) Challenges and rewards of founding
(21:49 ) Leading and decision-making guided by core values
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