In today's episode, Kendall and Jess are spilling the tea on all the business "nevers" they've completely 180'd on.

From Jessica's adamant stance against TikTok (spoiler: she's now on there with 3,700 followers) to admitting some serious judgment calls that came back to bite them, they're sharing the business moves they swore they'd never make—that turned out to be game-changers.

Get ready for some serious humble pie moments, including Jessica's epic crow-eating session about email responses and Kendall's journey from "never anything restaurant-related" to shopping for food trucks and opening a commercial kitchen.

They talk about:

• Why Jessica finally joined TikTok after years of saying "absolutely never"
• The genius hack for reposting content without watermarks (you'll want to write this down)
• How "the customer is always right" evolved into "sometimes we fire customers"
• Why AI-generated content is ruining Pinterest and recipe sites
• Jessica's brutal honesty about judging businesses who didn't respond to emails (and why she's eating crow now)
• The reality of managing 6,000+ unread emails while still trying to market your business
• When to give grace vs. when it's truly unacceptable to drop the ball
• Kendall's complete 180 from avoiding restaurants to planning a commercial kitchen and food truck
• How government loopholes make you park a food truck INSIDE a building (because that makes total sense)
• Why changing your mind is actually a sign of business growth, not weakness

Whether you've ever said "I'll never do [insert business thing here]" or you're judging other businesses for things you don't understand yet, this episode is your reminder that growth means being willing to eat humble pie.

Reminder: You don't know what you don't know until you know it—and there's no shame in changing your mind when you learn better.

Recap

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Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

Resources & Links:

• The video Jess has reused so many times
• Episode 1 - Balance in Rural Business: How We Do It All Skip to Minute 40
• Jess's new Tik Tok
• Join the Workhorse Collective Email Newsletter on Marketing for Farmers
• Anonymous Questions Submission 
• Guest Spot on the Podcast
• The Workhorse Collective Group Coaching