Welcome to Season 2 of ‚Pioneer Spirit & Mainstream Thoughts‘ podcast. In this season, we explore Leadership Impulses for Pioneers and Followers of all kinds. 

In this second episode of season 2, Stephanie Bachmair is having a conversation with Gerda-Marie Adenau about the power of stories and how she succeeded in building a large followership on LinkedIn. One of her recipes is to combine rich content with the personal flavor of storytelling. They also discuss how storytelling can create identification and belonging in organizations. And, even if it needs courage, they agreed it´s never too late to learn, study or change careers. 

This episode is about:

• Ageism and related stereotypes in the corporate world 
• Starting new studies or changing careers later in life
• Reaching 16 000 followers on LinkedIn
• Playing with your own voice – what is it that you want to share with the world?
• Age diversity and turning 50 
• How to approach ageism and growing older
• Storytelling in organizations, sharing your voice inside out

Gerda-Marie Adenau. During a long executive career in communications, sales, and people development, Gerda-Marie has embraced many issues that impact corporate culture and effectiveness, such as age diversity and workplace inclusiveness. She has become an influential writer and speaker, advocating in particular for aging women in the corporate world and the fight against ageism and related stereotypes.

Stephanie Bachmair is the founder of B.ONFIRE. She is also a process work diplomate and executive coach/facilitator. Stephanie is working in the organizational field with a focus on transformational leadership. She has deep communication expertise, is researching and lecturing Transformational Storytelling, and is a change catalyst thanks to her process work facilitation skills.

Pioneer Spirit and Mainstream Thoughts podcast is about transformational leadership/entrepreneurship, communication, and co-creation. 

Find out more about B.ONFIRE activities: https://linktr.ee/b_onfire