In 1985 the Coca-Cola Company embarked on one of the worst product launches in history. They cast aside their iconic brand and taste in favor of chasing trends, and in the process disillusioned their most loyal customers. This is the story of New Coke.

Sources

https://www.coca-colacompany.com/about-us/history/new-coke-the-most-memorable-marketing-blunder-ever

https://www.thebrandingjournal.com/2025/02/new-coke/

Image: https://commons.wikimedia.org/wiki/File:New_Coke_can.jpg

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