DiscoverSpecialty Matcha PodcastNew Culture Creation & End of Season 3
New Culture Creation & End of Season 3

New Culture Creation & End of Season 3

Update: 2025-09-11
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In this episode of the Specialty Matcha Podcast, Ryan and Sam (Zongjun) reflect on the evolution of matcha culture, the challenges posed by a global shortage, and the importance of embracing new consumer trends. They discuss the cultural shifts in matcha consumption, the stigmatization of non-Japanese matcha, and the need for a more inclusive global matcha community. The conversation highlights the potential for matcha to thrive as a global beverage while addressing the complexities of supply and quality.

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New Culture Creation & End of Season 3

New Culture Creation & End of Season 3

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