News creators vs traditional journalism: Who’s winning the audience?
Description
Across Europe, traditional news is losing ground and creators are stepping in. From TikTok explainers to YouTube analysts and Instagram storytellers, a new generation of voices is reshaping how young audiences understand politics, culture, and the world around them.
In this episode of Europe Talks Back, Evi Kiorri explores what the rise of news creators means for journalism, trust, and public debate. With insights from Nic Newman of the Reuters Institute, lead author of the report “Mapping News Creators and Influencers,” and from journalist-creator Mirko Paradiso, we dive into why younger Europeans identify more with online personalities than established media, how algorithms shape what becomes “news,” and the growing blur between information and entertainment. Is this a crisis for journalism or its next transformation?
Join us on our journey through the events that shape the European continent and the European Union.
Production: By Europod, in co production with Sphera Network.
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