In this episode of The Next Biz Thing, we spotlight rising independent artist and digital creator Will Litte https://www.youtube.com/@WillLitte. Exploring how he blends music, video content, and community engagement, we unpack the innovative business model behind his growing brand. From viral dance challenges to behind-the-scenes storytelling, Will exemplifies the modern creator-entrepreneur, using digital platforms to connect directly with fans and build a scalable, authentic presence. This episode highlights the power of consistency, personal branding, and platform diversification in today’s creator economy—offering key insights for artists, entrepreneurs, and anyone looking to turn passion into a thriving business.